Tuesday, June 14, 2016
8:00 AM - 10:00 AM EDT

Nasdaq MarketSite
4 Times Square
New York, NY 10036


The Art and Science of Becoming a Category King

Nasdaq invites you to a panel discussion about the emerging discipline of category design with two category king company leaders and two co-authors of PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets (HarperBusiness).




David J. Schlanger is CEO of WebMD.  A veteran of the organization, Schlanger has held a variety of senior roles at WebMD and its predecessor companies since 1995.  During Schlanger’s tenure, WebMD has evolved into the leading brand of health information and tools for consumers, physicians and other healthcare professionals.


Jeff Stewart is a serial entrepreneur, inventor and investor specializing in internet-enabled growth businesses. He is the founder and chairman of Lenddo, the world’s first online service that empowers the emerging class to use their online social connections to build their creditworthiness and access local financial services.


Christopher Lochhead started his first company at 18, is a recovering three-time CMO, badass keynote speaker, blogger, a ski/surf bum and is proud to serve on the board of non-profit 1 Life Fully Lived. He is a co-founding partner of startup advisory firm Play Bigger.


Kevin Maney is the technology columnist for Newsweek. His previous books include the New York Times bestseller The Two-Second Advantage and the critically-acclaimed biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM.

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